And, the number of brands offering branded resale platforms grew 3.4x from 2022 to 2023. Tarte appeals to social shoppers by offering exclusive product bundles. And the amount these individuals are spending on social media continues to increase. Even small perks like cashback or a free item can build momentum and encourage people to return to earn more. A better way forward is to create shorter reward cycles and make redemption simple, so customers see the value of your program
